Credit hours: 21hours/ term (42 hours/ year)
Course Description:
This course is designed for students enrolled in Competitive Intelligence Master. It is intended to introduce them to key concepts and issues related to Competitive Intelligence and help them acquire specialised vocabulary and use it in different business contexts. Thus, the course is in line with the growing need for students equipped with the skills necessary for communicating effectively, which will be an asset for a future successful professional life.
Course objective: By the end of this course, students will be able to use jargon related to the field of Business Intelligence in context and communicate effectively.
Key Words:
Economic Intelligence, competition, risk, assessment, forecasting, strategy, planning, communication, negotiation, market, research, resolving conflict, crisis management
