Zeineb Ayachi is assistant professor of the Applied Linguistics at the Higher School of Digital Economy (ESEN) in Manouba. Zeineb also worked as a  lecturer of Applied Linguistics at the Higher Institute of Human Sciences of  Jendouba (ISSHJ) Tunisia. She holds a PhD in Applied Linguistics.   Zeineb   has more than 24 years of experience at high schools and colleges in Tunisia. She is a research fellow at RIADI Laboratory, Manouba, Tunisia. She has also been training professionals on site which helped her a great deal in developing market driven courses.  Zeineb’s main areas of research include Psycholinguistics, ESP, curriculum development, implementation and evaluation, and communication through networked classrooms.