Credit hours: 21
Course Description:
This course is designed for students enrolled in the professional master degree of E-Commerce (2nd year of study). The course meets the needs of students who want to enhance their communication skills both written and oral as they plan their future professional careers in the field of e-commerce.
Course objective: By the end of this course, students will learn the different techniques of oral and written communication within an organisation and should be able to implement what they acquired in business contexts.
Key words: writing principles, emails, job applications, cover letters, application forms, CV, job interviews, telephoning skills, presentation skills.
Credit hours: 21hours/ term (42 hours/ year)
Course Description:
This course is designed for students enrolled in Competitive Intelligence Master. It is intended to introduce them to key concepts and issues related to Competitive Intelligence and help them acquire specialised vocabulary and use it in different business contexts. Thus, the course is in line with the growing need for students equipped with the skills necessary for communicating effectively, which will be an asset for a future successful professional life.
Course objective: By the end of this course, students will be able to use jargon related to the field of Business Intelligence in context and communicate effectively.
Key Words:
Economic Intelligence, competition, risk, assessment, forecasting, strategy, planning, communication, negotiation, market, research, resolving conflict, crisis management
Credit hours: 21hours
Course Description:
The course is designed for MA students who need to use English professionally in business. It is intended to make them aware that the acquisition of specialised vocabulary is important for both their academic life and their future professional career. It aims at familiarizing them with the language of e- business and developing key communication skills in Business contexts.
Key words:
Management, companies, satisfaction, perks, managing across cultures
Credit hours: 21hours (level 1/ level 2)
Course Description:
This course is intended for first year business English students who have completed a seven- year course of General English at secondary schools. It is made up of three chapters, each comprising three sections: reading comprehension, a language focus section and a writing activity.
Key words:
Computer essentials, internet, commerce, e-commerce, C 2 C, B2B, e-tailing
Credit hours: 21hours (level 3/ level 4)
Course Description:
This course is designed for 2nd year Bachelor students who have a background knowledge of business English and EC types acquired over two semesters. Itis divided into 3 units dealing with 3 types of E-commerce (P2P, B2C, B2B). Each unit includes three core sections. It starts with a reading comprehension section followed by two sections focusing respectively on language and writing.
Key words: P2P EC: Social networking sites, B2C E-customer service,B2B E-market places, digital economy, online selling, E-C security, cybercrime, privacy, confidentiality
